This week I planned some interviews with friends who have websites to guide me in the creation of my own. I asked them questions about design, marketing, and overall uses. Both interviews were done through Zoom.

The initial interviewee was my cousin-in-law, Zaina, a yoga teacher based in New York City. She mostly discussed the significant traffic to her website originating from Instagram. She recommended placing emphasis on using the mobile viewing experience of the website, as this is the primary mode of access for most visitors. She also suggested to make it very easy to contact the website owner and encouraged the collection of visitor emails for a newsletter subscription. That way when a retreat is planned I will have a list of people to tell about it.

Through the screen share option on zoom I showed my website to Zaina and she gave me more feedback around how many words are on each page.

Here is link to Zaina’s yoga website.

My second interview was with my sister in-law Lynn. Lynn is a entrepenour who owns her own electric bike company. Here is think link to her website.

She mostly discussed purpose and having a hook on the website. She said that viewers need to be intrigued right when they come onto the webpage. She complimented my first image on my webpage however I need to change it for the mobile view.

Lynn also laid out the numbers in how much the website will cost me and then how much I could bring in from the website. Currently since I am not actively trying to find people for retreats and my yoga studios I teach at do all the marketing for my workshops she suggested that I do not yet pay for the website to make it live until I am ready to really use it.

The insight from both interviews gave me direction for the creation of the website.